About

The Monarch story began at the lowest point in my life. I had lost my job, my apartment, and was legally separated. I felt like a failure as a provider, a husband, and a man. I had fallen into a deep depression. While living with various family and friends, I learned to make handmade goods out of oils and butters to save money and to use for gifts. I also learned to make several other items, such as perfumes and body sprays, but once I tried pomade, it just felt natural. I gave the first jar to my best friend, and he loved it so much, he told me that he would buy it if I were to ever sell it.

I would occasionally ponder the idea, but at the time, I believed that no matter how hard I tried, I would fail in the end. But the idea of crafting something that I could share with the universe gave me life. I continued to refine the product and gave more away in exchange for honest feedback. If I’m being honest, I hoped to receive negative feedback so I could feel justified in not executing, but I continued to receive encouragement that helped me to overcome my fear of failure.

Although the fear of failure may never fully go away, I've chosen to face it whenever it arises. Monarch, for me, is a physical manifestation of this choice. Moreover, it is a platform for others to see that they are not alone. We are greater than our fears.